The development of a brand book for the Nikel began a year ago when a survey of local residents was announced, and an acquaintance with “The Asmysl” team took place. During last year in-depth interviews and a study of the territory were carried out. Also and a round table was held with the administration of the Pechengsky municipal district.
The multitude of i letters in the Niiiiiikel logo means unlimited opportunities for business projects, public initiatives, creative events, and activities that the area already attracts.
